Here’s something you don’t see very much in political ads these days: A call for civility. That’s U.S. Rep. Barry Loudermilk’s strategy in the Republican’s first re-election spot of the year. The 30-second ad opens like countless others we’ve seen from other GOP lawmakers this cycle, celebrating the party’s tax cuts and the booming economy.

Then pivots to the two-term Cassville Republican standing on a baseball field not unlike the northern Virginia one where he and other GOP lawmakers were practicing in June 2017 when the 66-year old James Hodgkinson started shooting.

“I learned something more important on a field like this one when a madman opened fire on me and some of my colleagues,” Loudermilk says in the ad, which began airing on local cable stations Monday. “Standing for your values is important, but it must be done with civility. Love your neighbor, and treat them the way you want to be treated. I try to live by those principles every day.”

Watch it here. Loudermilk faces low-frequency opposition this year from Democrat Flynn Broady, a prosecutor in the Cobb County solicitor general’s office, who has struggled to raise much money in the deeply red 11th District, which includes Bartow, Cherokee and parts of Cobb and Fulton counties.

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